RITA’S WATER ICE TO RING THE OPENING BELL AT THE PHILADELPHIA STOCK EXCHANGE ON TUESDAY, JULY 24

PHILADELPHIA – July 20, 2007 – Jim Rudolph, Chairman of the Board and CEO of Rita’s Water Ice, will ring the opening bell at the Philadelphia Stock Exchange on Tuesday, July 24. Samples of the company’s products will be on display for tasting. Remarks will begin promptly at 9:15 a.m. Photography is permitted on the trading floor.

Rita’s Water Ice is a Philadelphia first. It was founded in 1984 by a firefighter looking to supplement his income. In May 2005, the company was sold to McKnight Capital Partners, a private equity group with extensive franchise experience. Led by Jim Rudolph and his brother, Bill, McKnight Capital Partners immediately recognized the organization’s tremendous growth potential. Under this leadership, Rita’s Water Ice has grown to more than 460 franchised units in fifteen states with more stores being opened each day.

The Philadelphia Stock Exchange was founded in 1790. The PHLX trades more than 7,000 stocks, 2,502 equity options, 19 sectors index options and currency options. For more information about the PHLX and its products, visit www.phlx.com.