THE PHILADELPHIA STOCK EXCHANGE TO BEGIN TRADING OPTIONS ON BLOCKBUSTER, INC.-CLASS B ON MONDAY, OCTOBER 18

For more information, contact Barbara Sorid at 215-496-5200 or by e-mail

PHILADELPHIA – Oct. 15, 2004 - The Philadelphia Stock Exchange (PHLX) announced today that it will begin trading options on Blockbuster, Inc.-Class B on Monday, October 18.

Blockbuster, Inc.-Class B (Nasdaq symbol: BBI’B/QBH) has been allocated to Knight Financial Partners LLC. It will trade on the January expiration cycle with initial expiration months of, November, December, January and April. Position and Exercise limits have been set at 3,150,000 shares.

The Philadelphia Stock Exchange (PHLX) was founded in 1790. The PHLX trades more than 2,200 stocks, 1,016 listed equity options, 12 sectors index options and currency pairs. For more information about the PHLX and its products, visit www.phlx.com.

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